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Privacy Policy

Welcome to the website of Bajaj Auto Limited.

Bajaj Auto Limited ("BAL") has created the following privacy statement ("Policy") in order to demonstrate its policy on privacy. The Policy is an 'electronic record' published and shall be construed in accordance with the provisions of the information technology (reasonable security practices and procedures and sensitive personal data of information) rules, 2011 under information technology act, 2000; that require publishing of the privacy policy for collection, use, storage and transfer of sensitive personal data or information. This Policy being an electronic record is generated by a computer system and does not require any physical or digital signature.

This Privacy Policy covers BAL's treatment of personally identifiable information that BAL collects when you are on the site. This policy does not apply to the practices of companies that BAL does not own or control, or to people that BAL does not employ or manage.


The website ("Website") is owned & operated by Bajaj Auto Limited, a company incorporated under the laws of India having its registered office at Bajaj Auto Limited, Akurdi, Pune - 411035.

BAL encourages you to read and understand this privacy statement very carefully before using this website. By using this Website, you agree to the terms and conditions given in this privacy statement and the Terms & Conditions, available on the Website. This Policy is legally binding on every user of the Website and if you do not agree to the terms and conditions, please do not use or access this Website. By using the website, you indicate that you understand, agree and consent to this privacy policy. You hereby provide your unconditional consent or agreements to BAL as provided under section 43A and section 72A of information technology act, 2000. The terms of this privacy policy will be effective upon your acceptance or by use of the website.

Changes in Policy

BAL reserves its right to change, edit, alter, amend, modify, review, revise or substitute this Policy with or without notice. BAL reserves its right to refuse services to any user who does not accept or violates the terms of this Policy.

Your continued subscription to our Services constitutes an acceptance of the then-current Privacy Policy and Terms & Conditions so we encourage you to visit this page periodically to review any changes.

User Information and Privacy

User information for the purpose of this Policy includes the user's personal information that can be used to uniquely identify a single person including name, email address, residential address, phone number, and other information collected by BAL to provide specific services. The user has the option not to provide User Information if the user wishes not to avail the specific service for which the User Information is required.

BAL collects information from the user when creating a user account or when the user is browsing for products, transacting an online purchase of products through the Website or communicating with customer support by phone, email or otherwise.

BAL receives, scrutinizes and stores User Information for security and technical reasons such as IP address, login id, email address, password, device connection information transaction history, date, time and duration of session on the Website. BAL automatically receives the URL of the site from which a user came and the site to which the user goes when the user leaves the Website. The Website receives the IP address of the user's computer and the type of web browser a user is using, email patterns, etc.

The user can add or update the User Information on a regular basis. When the user updates the User Information, BAL will keep a copy of the prior version for its records.

Your personal information or data may be collected if you wish to register yourself on our Website or you wish to purchase any products or services offered by us, receive discounts, promotions, participate in any contests, etc. Your payment information, such as credit card number and expiration date ("Payment Information"), will be collected by the respective banks and /or third party payment gateway, if you wish to make any purchases at the Website. This privacy statement will not apply to such banks and/or third party payment gateways.

This privacy statement does not apply to any non-personal information disclosed by you or collected by us or any personal information or data which is in public domain or which is disclosed pursuant to law.

Your Registration

  1. BAL keeps track of your information to offer you the best possible shopping experience. When you register (log in), you supply your phone number. This allows us to provide you access to your account every time you visit our Website. Before completing your purchase, we also ask you for your name, phone number, email, billing and shipping addresses. This information, along with your payment information, is necessary to fulfill your order. This information may be disclosed to specific members of our staff and to select third parties (such as but not limited to our payment gateway processor and shipping provider) involved in the completion of your transaction and delivery of your order.
  2. In addition, we keep a record of your past purchases, returns, and credits. We may also ask you for information regarding your personal preferences and demographics to help us better meet your needs.
  3. We or our associate companies may also use your email address or phone numbers to notify you about new services or special promotional programs, or send you offers or information if you have opted-in. Promotional emails are sent only to members who have chosen to receive them (opted-in) or who have made a purchase on our website. At any time, you can notify us if you wish to stop receiving such emails.
  4. Any information provided by you to any third party advertisements regarding Bajaj Auto may also be collected by BAL and shall be protected in accordance with the present policy.


Like many other transactional websites, we use "cookies" to improve your online experience and to save you time. Cookies are little tags that we place onto your computer. We assign a cookie to your computer when you first visit us in order to enable us to recognize you each time you return. Through cookies we can customize our Website to your individual preferences in order to create a more personalized, convenient shopping experience. Please note that the cookies we use for our Website or email campaigns do not store personally identifiable information about you or your finances. BAL may offer certain features that are only available through the use of a "cookie". BAL does not control the use of cookies by third parties and is not responsible for the same.

Analysis and Reporting

BAL uses reporting software that allows us to analyze the amount and type of member traffic we get on our Website. We use this data to make improvements to your interactive experience and to ensure that we have enough capacity to properly serve all of our members. The software provides aggregate reporting information to BAL only.

Server Logs

In an effort to make our Website as effective and enjoyable as possible, the computers (including servers) that operate it collect and retain certain information each time you visit. We store these statistics in server logs. These statistics do not identify you personally, but provide us information regarding the type of user who is accessing our Website and certain browsing activities of that user. This data may include: the IP address of the user accessing our Website (i.e. the unique I.D. number of the user's computer), the type of browser (Internet Explorer, Firefox, etc.) and the operating system (Windows, Mac OS, etc.), the Website the user last visited before linking to our Website, how long the user accessed our Website in any given session, and the date and time of access. We may make extensive usage of this data at an aggregated level in order to understand how our Website is being used. We may share some of the aggregate findings (not the specific data like personal information) with advertisers, sponsors, investors, strategic partners, and others in order to help our business grow.

Service Providers

BAL may use various outside agencies (third party service providers) to make our Website operate. For example, we may use third parties to host our Website, operate various features made available on our Website, send emails, analyze data, provide search results and links, and assist in fulfilling your orders. Some of these third parties may need access to your information in order to make the services provided through our Website work. Information will only be disclosed to these service providers on a need-to-know basis, and they will only be permitted to use such information for the purpose of providing the particular services provided by such entities in connection with our Website.

Other Disclosures

BAL may share such data, including personal information about you, with its parent, affiliates, subsidiaries, and joint ventures to the extent that it will require that such entity follows this privacy policy with respect to your personal information.

Security Disclaimer

Your information may be transferred to or be maintained on computers, computer systems and computer resources located outside of your state or country where the privacy laws may not be as protective as those where you live. If you are located outside India, by providing information to us you agree to keep or transfer information to India and make it available to processes it there. Your submission of such information represents your agreement to that transfer.

Unfortunately, the transmission of information over the Internet is not completely secure. Although we strive to protect your personal data, we cannot guarantee the security of your data while it is being transmitted to our site; any transmission is at your own risk. Once we have received your information, we have commercially reasonable procedures and security features in place to reasonably endeavor to prevent unauthorized access through our systems.


BAL may be forced to disclose information in order to comply with a subpoena, court order, administrative or governmental order, or any other requirement of law, or when BAL, in its sole discretion, deems it necessary in order to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk, or to enforce or apply our Website terms of use. Personally identifiable information may be transferred as an asset in connection with a merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale, or other change in control.

Due to the existing regulatory environment, BAL cannot ensure that all of your private communications and other personal information will never be disclosed in ways not otherwise described in this Privacy Policy. For instance but not limiting to, BAL may be forced to disclose personal information to the government or third parties under certain circumstances, third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your personal information that they collect from the Site. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.

Governing Law and Jurisdiction

The terms and conditions of this Policy shall be governed by Indian Law and the courts in Mumbai shall only have exclusive jurisdiction to resolve any disputes.